Make a good first impression
What can you do to make a positive first impression on new consumers in your store? Many people wonder about whether they are ready are not to spend their money seconds after entering your store.
To provide excellent customer service and have a clean, transparent, and attractive interior, the design of your product pricing cards has a significant influence on the image you present. Price cards are an extension of your brand.
Poorly designed price cards reflect badly on your brand, consistent brand image with clear pricing and information will improve your chance of increasing sales.
In this post, we look at the relationship between price card designs and how customers perceive your store.
Match your store's visual branding to your price cards
Every visual display in your business, including the interior design, window displays, and signage, contributes to a customer's impression of your store. These elements can create links with customers, and improve foot traffic and revenue. Unfortunately, many stores overlook the importance of their price cards as a technique for improving the visual appeal of a business and it's products.
Use Custom Fonts to Make a Personal Connection
Customers will see price cards as a direct communication from the shop. The message you send will be determined by your brand and products. You can make a more personal connection with your clients by adopting personalised styles like custom fonts.
You may improve the image shoppers have of your business by simply choosing unique fonts that complement your product name, description, and brand resulting in more sales.
Clear allergy information can increase customer loyalty
Consumers with allergies don't buy the first set of items they see. In fact, people with food intolerances always read the full package description to find out if it is safe to ingest.
Customers will have more confidence in stores that use price cards to explicitly inform them of allergy information, especially if they come from another country. To make this information clearer, you can use price cards listing items such as "Gluten-free", "Nut-free", or "Vegan" to inform shoppers that a product does not have these items, and therefore is safe to the customer purchase.
Features of a Successful Price Card Design
- Combine attractive colours and clear designs that match your store brand
- Add your exact brand font and logo inside the Edikio software
- To increase durability and cleanliness, choose high-quality materials
- Our Edikio solution features wipe-clean PVC plastic cards
- Address customers directly to build a stronger connection
To sum up, your store's price cards must work with your visual merchandising strategy to provide a great shopping experience for all customers, old and new. With these three basic methods, you will be able to strengthen your customer's vision, the customer relationship, highlight the advantages of certain items and enhance the image of your brand and your store.
To apply these tips, get Edikio food and price tag solutions. You can create your own labels and match them with your brand image. For this, we offer 2 printer packages to choose from.
Click here for more information: Edikio Access and Edikio Flex.
Our customer, Jason Corrigan knew exactly how to enhance his brand image with the Edikio Price Tag Solution. Watch this video!